DMI PDDM - Professional Diploma in Digital Marketing Exam

Page:    1 / 40   
Total 199 questions

You recognize the importance of creating articles and blog posts to drive traffic to your website. What is this activity known as? Choose one of the following:

  • A. Content link building
  • B. Content updates
  • C. Inbounding
  • D. Link building


Answer : A

You are carrying out offsite optimization on your website. Which one of the following would be part of the exercise? Choose one of the following:

  • A. Inbound links
  • B. Directory registration
  • C. Domain name registration
  • D. Canonicalization


Answer : A

Consider the webpage link: http://www.vidalsassoon.com
What kind of link format is this known as? Choose one of the following:

  • A. URL link
  • B. Topic link
  • C. Uninformative link
  • D. Keyword link


Answer : A

What do Google Webmaster Tools allow website owners to see? Choose one of the following:
Exhibit:


  • A. How a search engine interacts with the website.
  • B. The most expensive keywords for the website.
  • C. The keyword density on the website.
  • D. The number of visitors to the website.


Answer : A

The process of refining your website so that it will be indexed and ranked by search engines is known as __________ _________ _________ . Complete the sentence by filling in the blank. Choose one of the following:
Exhibit:


  • A. Search Engine Optimization
  • B. Indexing and Ranking
  • C. Search Engine Marketing
  • D. Social Media Marketing


Answer : A

Page:    1 / 40   
Total 199 questions