IBM M8010-663 - IBM Digital Marketing Optimization Sales Mastery v1 Exam

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Total 40 questions

Of the four brands that compose IBM Enterprise Marketing Management (EMM), which two make up the bulk of EMM's DMO capabilities?

  • A. Unica and Coremetrics
  • B. Unica and Tealeaf
  • C. Coremetrics and DemandTec
  • D. Coremetrics and Tealeaf


Answer : D

Name some of the metrics that marketers routinely track with DMO products?

  • A. Social and mobile throughput
  • B. Email open rate and conversion rate
  • C. Total hits and pages displayed
  • D. Return on direct mail


Answer : B

What is the key value proposition of IBM Digital Analytics for Social Media?

  • A. Monitor customer sentiment for your brand
  • B. Track Facebook post and re-tweets from Twitter
  • C. Identify social campaigns that deliver the greatest impact
  • D. Measure your social media spend


Answer : D

Reference: http://www-03.ibm.com/software/products/us/en/social-media-digital-analytics/

What do IBM customers typically yield from IBM Product Recommendations, in terms of revenue lift?

  • A. 50% in sales; 80% during the holidays
  • B. 5-20% lift in average order value
  • C. 3-5% increase in products purchased
  • D. 60-70% improvement in conversion rates


Answer : C

The most persuading method to sell Tealeaf to prospects is:

  • A. Differentiate Tealeaf from competitors
  • B. Tell Tealeaf customer stories
  • C. Tell prospects about the benefits of Tealeaf
  • D. Sell products at a discounted price


Answer : B

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Total 40 questions