IBM M8010-241 - IBM Enterprise Marketing Management Sales Mastery Test v1 Exam

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Total 30 questions

What will increase the volume of campaigns by 30x?

  • A. Media awareness
  • B. Serialization
  • C. Automation
  • D. Transformation


Answer : C

What is one of the typical groups of people that IBM markets to?

  • A. Server administrators
  • B. Marketing and IT leaders
  • C. Programmers
  • D. IT installers


Answer : B

What is one of the business problems that the Unica PredictiveInsight EMM product addresses?

  • A. Displaying, in real time, the right message to present in inbound marketing channels.
  • B. Building better customer relationships through more relevant interactions based on data mining and predictive modeling.
  • C. Displaying to the user all the connections in their enterprise systems.
  • D. Reaching customers that are remotely connected to the Internet.


Answer : B

Reference: http://www.unica.com/products/predictive-analytics.htm s

Which of these business problems is one that an IBM EMM product solves?

  • A. Database through-put
  • B. Staffing requirements
  • C. Event detection
  • D. Sales forecasting


Answer : D

Which role is part of the executive role, for the target audience, for the Coremetrics product?

  • A. VP Finance
  • B. CMO
  • C. VP Engineering
  • D. CFO


Answer : B

Explanation: Since Coremetrics is all about marketing. The executive role for the target audience should be Chief Marketing Officer or CMO.

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Total 30 questions