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A bank wants to send out a series of emails to new customers that open a checking or savings account. The emails will be used to educate and inform customers regarding their current account and other bank offerings.
✑ Data for the campaign will be in two data extensions: Customer and New Accounts.
✑ The Customer data extension is currently used for multiple campaigns and is updated at 1:00 a.m.
✑ The New Accounts data is encrypted and will be placed on the SFTP at 10:00 p.m.
Which automated workflow meets the customers' requirements?
- A. A scheduled automation which starts at 2:00 a.m. and executes Data Extract Activity > Import File Activity > SQL Query Activity > Wait Activity > Send Email Activity.
- B. A drop automation which executes File Transfer Activity > Import File Activity > SQL Query Activity > Wait Activity > Send Email Activity.
- C. A scheduled automation which starts at 2:00 a.m. and executes a File Transfer Activity > Import File Activity > SQL Query Activities > Wait Activity > Send Email Activity.
- D. A scheduled automation which starts at 12:00 a.m. and executes a File Transfer Activity > Import File Activity > SQL Query Activities > Wait Activity > Send Email Activity.
Answer : C
Should start after 1:00 AM after data update. Since its encrypted so File transfer is required.
ABC Company wants to automate the sending of shipping notices and a customer survey.
- Shipping notices will be sent once a day.
- The shipping file will be placed on the FTP some time after 4:00 p.m.
- The shipping data will be sorted in the Shipping Notice data extension.
- A field in the data extension will contain the shipping date.
- The survey needs to be sent at 9:00 a.m., exactly 10 days after the customer's order ships.
Which workflow would most effectively enable ABC Company to do this?
A.
B.
C.
D.
Answer : D
During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:
✑ Customer data will be fully refreshed every night via Import File Activity from the customer's data warehouse.
✑ Contact records will be augmented by relational data tables via Contact Builder.
✑ Customer ID will be used as the unique identifier for each contact.
Which statement differentiates the use of data extensions over lists?
- A. Data extensions are necessary for Contact Builder.
- B. Data extensions allow for add/update Import File Activity.
- C. Data extensions can store HTML code as an attribute.
- D. Data extensions support Customer ID to be used as Subscriber Key.
Answer : A
A customer wants Sales Cloud users to create and send Marketing Cloud emails.
Which two recommendations should the consultant make? (Choose two.)
- A. The consultant should enable deep linking in Marketing Cloud Connect configuration.
- B. Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.
- C. Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy.
- D. The consultant should enable the Create Email feature on the user Profile in Sales Cloud.
Answer : AB
Why would a contact fail to enter a Journey Builder interaction? (Choose three.)
- A. The interaction has an A/B/n split, and the contact does not meet the criteria.
- B. The interaction allows re-entry only after exiting, and the contact already exists.
- C. The contact falls below the High Water Mark.
- D. The contact did not meet the entry criteria.
- E. The entry event was not fired via Automation Studio.
Answer : BCD
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