Certified Marketing Cloud Administrator Exam - Free Questions and Answers

Question 1 ( Exam A )

Northern Trail Outfitters wants a data model in Marketing Cloud which will prevent them from duplicating, or even triplicating, records.
How should the unique identifier of the data model be set up if the MobilePush and Email channels are used within the same account?

A. Strategically control the Contact Key values and tie records together across channels using this key.
B. Use a third-party system to identify and delete duplicate Contact Keys.
C. Use the auto-generated keys supplied by Marketing Cloud at time of record creation for each channel used.

Answer : A

Question 2 ( Exam A )

Northern Trail Outfitters was given a set of requirements from their governance team to protect against misuse of customer data. One item mandated Marketing Cloud users should NOT be able to export data without approval from the governance team, however, users should still be able to view data within the system.
Which feature would allow compliance with this requirement?

A. Audit Trail
B. IP Allowlist
C. Export Email Allowlist

Answer : B

Question 3 ( Exam A )

Northern Trail Outfitters wants to send a custom survey to customers asking about their experience following a recent purchase.
Which feature should be used to create a survey form?

A. Interaction Studio
B. Smart capture
C. Analytics Builder

Answer : B

Question 4 ( Exam A )

A Marketing Cloud admin is asked to add a set of four query strings automatically to all the links in an email sent via Email Studio.
Which solution should the admin suggest?

A. AMPscript for Marketing Cloud
B. Google Analytics 360
C. Parameter Manager

Answer : C

Question 5 ( Exam A )

What does Marketing Cloud authenticate when a user logs in through the user interface?

A. If the user is logging in within defined Business Hours
B. If the user is assigned a role in the parent business unit
C. If the user is logging in from an allowlisted IP address