Google AdWords Fundamentals - Google AdWords Fundamentals Exam

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Total 225 questions

Changing the match type of a group of keywords from broad to exact match will likely:

  • A. decrease impressions
  • B. increase impressions
  • C. increase Quality Score
  • D. decrease Quality Score


Answer : A

Susan added only these keywords to her ad group "wedding dress" [designer wedding dress], - [cheap wedding]. Which queries could potentially trigger her ads?

  • A. Wedding designer dress
  • B. Cheap wedding dress
  • C. Dress for wedding
  • D. Cheap wedding


Answer : A

The Keyword Tool is used to:

  • A. Find duplicate keywords in ad campaigns.
  • B. Determine if ads are showing for particular searches.
  • C. Determine exact competitor bids on keywords.
  • D. Find new keywords for ad campaigns.


Answer : D

A keyword with a very low click through rate (CTR) will usually receive:

  • A. Impressions only on the Google Search Network.
  • B. A low average cost-per-click (CPC) on Google search.
  • C. More impressions on the Google Display Network.
  • D. A low Quality Score on the Google Search Network.


Answer : B

Negative keywords can help advertisers target their ads to potential customers and increase:

  • A. Their campaigns"™ daily budget recommendations.
  • B. The click through rate (CTR) of their ads.
  • C. The amount of impressions served.
  • D. Number of relevant Display Network placements.


Answer : B

Page:    1 / 45   
Total 225 questions